Barbra Korol is the creator and principal of Peitho Group. Barbra has been at the nexus of energy policy and public relations for more than two decades. She worked in public relations for a decade in the energy industry, first with EPCOR Utilities and then with The Dow Chemical Company. With EPCOR, she led the external communications function and served as media liaison and corporate spokesperson. With Dow Canada, she was head of corporate and public relations prior to relocating to Dow’s U.S. headquarters where she was appointed global public affairs leader for the Manufacturing and Engineering function and then the Specialty Plastics and Elastomers portfolio. Upon returning to the Alberta Government, Barbra held several executive level positions at Alberta Energy and Minerals including as branch head of the Energy Secretariat, Market Access and Natural Gas teams. She was ED accountable for Alberta CoLab, the Government of Alberta’s premier policy innovation lab, led the policy analysis for Alberta’s Natural Gas Vision and Strategy and for Alberta’s Hydrogen Roadmap.
Barbra retired from Alberta Energy and Minerals in July 2024 to found Peitho Group. Throughout her career, Barbra has been an invited speaker at national and international conferences. Barbra is an experienced facilitator, public speaker and corporate spokesperson. In 2022, Barbra was awarded a Queen’s Platinum Jubilee Medal (QPJM) for outstanding service to Albertans.
